70.3 miles
→ Short Documentary
‘70.3 MILES’ is a short documentary that follows the inspiring transformation of Sam Giroux, a former high-performance powerlifter who reinvented himself as an Ironman triathlete. Now the proud owner of Global Services Résidentiels MTL Est, Sam’s story is one of discipline, reinvention, and mental resilience. The film delves into his personal fitness journey and serves as a powerful reminder that with the right mindset and a healthy balance, extraordinary achievements are within reach.
To authentically capture Sam’s evolution, the project was filmed over several weeks, allowing us to document everything from his early morning training sessions and moments of reflection to the physical and emotional demands of preparing for an Ironman 70.3. The result is a layered and cinematic portrait of personal growth, endurance, and determination.
How it was used
The film was shared across Sam Giroux’s personal and professional networks, including his company’s social media platforms, to inspire clients, colleagues, and community members. It served as a compelling piece of branded storytelling, highlighting the values of discipline, perseverance, and personal growth that also reflect the ethos of his business. Additionally, the film went on to qualify as a semi-finalist in the Serbest International Film Festival.
Services
Creative Development
Logistical Pre-Prod
Documentary Production Crew
Drone Filming
Editing & Post-Prod
