Brake Supply
→ Brand story film + Acquisition announcement
To commemorate the significant acquisition of Brake Supply by H-E Parts International, the HEPI team engaged us to create a comprehensive video that highlights the company’s rich and illustrious history, along with its outstanding work culture that sets it apart in the industry.
For this project, the team flew down to Evansville, Indiana to film on location at the Brake Supply facility, where we conducted a series of interviews with key personnel and captured B-roll showcasing the scale of the site and their operations. Along with the commercial video, we also captured footage for a comprehensive facility tour, which the Brake Supply / HEPI teams uses internally to educate employees and partners company-wide on their capabilities.
How it was used
The commercial project was originally designed to be used for internal comms to inform HEPI employees about the new acquisition and aimed to foster a unified company culture post-merger. As the project progressed, it became evident that the content also held value for external audiences, including customers, partners, and prospects. Therefore, the video was subsequently published on the HEPI and Brake Supply LinkedIn accounts to reach a broader audience.
Services
Creative Development
Logistical Pre-Prod
Corporate Production Crew
Drone Filming
Editing & Post-Prod
