CLOVEE
→ Brand Story Video
Clovee is a Montreal-based manufacturer specializing in masks, hand sanitizers, and other personal protective products. As demand surged during the height of the COVID-19 pandemic, they sought to highlight their extensive product line and demonstrate the relevance of their products in everyday life.
They brought us on to develop a social media campaign, starting with this promotional video for their website and social channels. Rather than taking a clinical or industrial approach, the video follows a young woman through a typical day: running errands, sanitizing her hands, and using Clovee products along the way. The goal was to show how seamlessly Clovee’s offerings fit into daily routines while emphasizing both the accessibility and variety of their product line.
How it was used
The video was distributed across Clovee’s social media platforms and embedded on their website to raise brand awareness and humanize the product experience. By focusing on relatable, real-world moments instead of corporate or healthcare settings, the campaign helped Clovee connect with a broader consumer audience. It reinforced the message that personal protection isn’t just for medical professionals: it’s a simple, practical part of everyday life.
Services
Creative Development
Logistical Pre-Prod
Corporate Production Crew
Drone Filming
Editing & Post-Prod
