GoPlex x Ivan Demidov
→ TV Commercial
To announce their partnership with young Montreal Canadiens phenom Ivan Demidov, Brossard-based GoPlex e-karting+ gave us the mandate of creating a TV and social media campaign that would bring widespread awareness and visibility to the high-profile collaboration. With significant attention surrounding the rookie’s rise as a Calder Trophy candidate, the goal was to create a piece that could stand up to the scale of the partnership, elevating GoPlex’s brand image while aligning it with elite-level performance.
From the outset, the visual approach leaned dramatic and gritty to underscore the campaign’s core ideas of intensity and precision. The score, VO, and sound design were all crafted to complement that direction, emphasizing the high adrenaline nature of both the brand and its new ambassador. The result is a premium, high-impact spot that places the rising star at the forefront of the brand’s image, and positions GoPlex alongside the next generation of elite hockey talent.
How it was used
The main commercial acted as the hero asset for the launch, airing on broadcast television during peak ad placements and supported by a cohesive photo series and short-form reels used throughout the rollout across GoPlex’s social channels. Together, the assets provided a consistent, high-impact visual language for the Ivan Demidov collaboration, ensuring the campaign matched the scale and visibility of the partnership.
Services
Concept Development
Script Writing
Logistical Pre-Prod
Commercial Production Crew
Photography
Editing & Post-Prod
