Believe Supplements

→ Product Launch campaign ft. Jonathan Huberdeau

As part of Believe Supplements’ continued push to strengthen its brand presence in the athletic performance space, we partnered with their team to produce a high-impact video campaign featuring NHL star Jonathan Huberdeau. The goal was to align Believe’s products with elite performance, showcasing not just the physical intensity of the sport, but also the focus, mindset, and daily rituals that fuel athletes at the top of their game.

Shot on location at Calgary’s Scotiabank Saddledome, the campaign consisted of a wide range of video and photo assets developed to support Believe Supplements’ brand storytelling across multiple channels. The content was crafted to be both visually impactful and highly versatile, designed to perform across product launches, ambassador marketing, and long-term brand building.