A man wearing glasses in a gray suit sits at a large conference table in a formal meeting room with wood-paneled walls and empty black leather chairs.

SUN LIFE

→ Brand story film + Testimonials

Renyu Xu has been a Sun Life financial advisor since 2009, helping clients in all stages of their financial journeys find suitable products and plans tailored to their needs. We were thrilled when her team approached us about creating a video that would help shape and elevate her brand’s identity online.

From the outset, we worked closely with her team to craft a story that would reflect her values, highlight her personal approach to financial planning, and build trust with both new and existing clients. The final piece serves as a warm introduction to who Renyu is and what sets her apart, reinforcing her reputation as a thoughtful, client-first advisor.

Three women in black business attire having a discussion in a conference room with wooden walls and a window with trees outside.

How it was used

The full video was featured prominently on Renyu’s Sun Life landing page to warmly welcome visitors and effectively introduce them to her brand and range of services. Additionally, it was shared across her various social media channels to help increase brand awareness and engage a wider audience.

Services

Creative Development
Script Writing
Logistical Pre-Prod
Commercial Production Crew
Drone Filming
Editing & Post-Prod

Below is a clip featuring the executive testimonials

Two women in business attire are seated at a conference table, reading documents in a wood-paneled room.
A person with curly hair, wearing a black blazer, standing beside a car on a suburban street during sunset.